Products

This clean beauty body lotion contains Squalane & Watermelon Seed extract for the lush hydration of a rich body butter, but in a light and versatile lotion. Aluram’s coconut water formula seemingly melts into skin for an elevated softness and radiance.

Details 

• Mimics skin’s natural oils to hydrate &moisturize without the greasy feel
• Ideal for all skin types and everyday use
• Weightlessly helps lock in essential moisture for wonderfully soft & supple skin
  

Directions

For beautiful and supple skin, apply daily or as desired.

Ingredients

Modified, Panthenol, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Tocopheryl Acetate, Citric Acid, Maltodextrin, Benzyl Alcohol, Benzyl Salicylate, Citrus Aurantium Amara (Orange) Peel Oil, Coumarin, Geranyl Acetate, Hexamethylindanopyran, Hexyl Cinnamal, Limonene, Vanillin
*certified organic ingredients

Indulge in the ultimate cleansing experience with our nourishing body wash. Infused with Hyaluronic Acid & Jojoba Oil, this clean beauty formula offers a perfect blend of gentle cleansing and deep hydration. Aluram’s coconut water formula leaves skin beautifully refreshed, soft, & oh-so-clean.

• Gentle formula suitable for all skin types
• Delivers a refreshing clean that nourishes & revitalizes your skin after every use
• Helps maintain skin’s moisture balance for a healthy, radiant appearance

How To Use:

Apply a small amount to loofah, washcloth, or directly to the skin. Lather fully, & rinse.

Keep your hands clean and nourished with this essential hand soap. This clean beauty formula cleanses while keeping hands moisturized without stripping away beneficial oils. Blended with Aloe Vera & Jojoba-it’s a simple luxury your hands deserve.

• Leaves hands clean, soft, and nourished
• Generates a luxurious lather that rinses away easily
• Cleanses effectively without drying out hands
• Formulated to be gentle for frequent hand washing
• With a light and refreshing scent

How To Use:

Apply to hands, lather with water, rinse.

American Crew 3 in 1 combines the functions of a shampoo, conditioner and shower gel. Its sage extract formula revitalizes and strengthens hair, while hydrating skin. One essential product that completes all the steps of your shower routine.

• Energizes scalp and hair
• Leaves hair with maximum body
• Adds shine to hair
• Leaves hair and skin silky
• Detangles
• Ideal for sports bag or for travelling

Streamline your grooming with American Crew 3-in-1 Tea Tree. Designed for men who crave efficiency and revitalization, this all-in-one formula cleanses and conditions hair while refreshing the skin. Enhanced with natural tea tree oil, it provides an invigorating, cooling effect, perfect for starting or ending your day feeling fresh.

Benefits:

This daily shampoo effectively eliminates excess sebum, leaving the hair soft and easy to comb. Its formula enriched with vitamin B5 provides daily hydration.

• Daily shampoo
• Suitable for normal to oily hair
• Vitamin B5
• Vegan formula
• Silicone-free
• Formulated with 91% ingredients of natural origin
• Packaging made from recycled plastic
• American Crew Mint & Citrus Signature Fragrance

Experience the benefits of American Crew’s men's daily moisturizing conditioner, designed for triple action: restoring, strengthening, and protecting your hair. This conditioner leaves hair feeling soft, manageable, and perfectly prepped for styling. Ideal for men with normal to dry hair, it’s vegan, silicone-free, and formulated to provide essential hydration and care. Keep your hair looking healthy and strong every day with this top-quality men's daily hair conditioner.

Benefits:

• Detangles and moisturizes hair without weighing it down.
• Vitamin B5 gives moisture promoting healthy looking hair.
• Formulated with 91% naturally derived ingredients.
• Packaging made with a minimum of 80% Post-Consumer Recycled Plastic in retail sizes (8.4oz, 15.2oz, 33.8oz)

How To Use:

After shampooing, massage a small amount into hair and scalp ensuring it distributes evenly and leave on for 2 - 3 min. Rinse well.

Ingredients:

AQUA/WATER/EAU, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, STEARAMIDOPROPYL DIMETHYLAMINE, DICETYLDIMONIUM CHLORIDE, ISOPROPYL MYRISTATE,
CAPRYLYL GLYCOL, CITRIC ACID, DICAPRYLYL CARBONATE, DISODIUM EDTA, HYDROXYETHYLCELLULOSE, ISOPROPYL ALCOHOL, LAURYL GLUCOSIDE, MENTHOL, PANTHENOL, POLYQUATERNIUM-37, PARFUM (FRAGRANCE), LIMONENE, PHENOXYETHANOL. B01118

American Crew’s strong hold hair gel, Firm Hold Styling Gel, delivers maximum holding power with a high-shine finish. Enriched with natural extracts like Vitamin B5, this gel helps your hair look thicker while providing added shine. Perfect for all-day hold, this alcohol-free formula offers superior control without drying out the scalp, thanks to its low pH. Achieve a polished, structured look with our strong hold hair gel, ideal for men seeking lasting style and volume.

benefits

Medium hold with medium shine Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

benefits

Non-flaking formula Light Hold Styling Gel builds thickness and shine while providing light control. Our alcohol-free, flake-free formula will not dry the scalp and contains thermal barriers that protect the hair from environmental stress and blow drying or heat treatments. This is one gel that works to condition scalp with ginseng and sage extract.

benefits

Our pomade provides a medium hold with high shine. This product works well for curly hair and provides a modern, flexible alternative to styling gels. Use it to create classic, slicked-back looks or for control in any hair type. This water-based pomade offers easy application and a clean finish. Perfect for achieving sleek, polished styles without the heavy residue, our water-based pomade gives you a versatile, high-shine finish with a smooth, medium hold.

What is the Amika Aura: Hair + Body Mist?

Designed to uplift + instantly transport you to a brighter place, Amika:aura, a hair perfume and body mist, opens with effervescent pink grapefruit—bursting with a brightness you've felt before. Juicy apricot, ripe + radiant, awakens the senses, while lily of the valley floats in + lifts. as it settles, velvety vanilla hugs your skin, while smooth sandalwood grounds you in woody richness.

Who it's for?

Anyone looking to amplify their aura

Why it's special?

You asked. We bottled. Amplify your aura with Amika Aura: Hair + Body mist.

Designed to uplift, this joy-sparking hair fragrance mist wraps you in fresh, fruity notes—juicy apricot, pink grapefruit + nostalgic vanilla that warms like the confidence of being fully + fearlessly yourself. Spritz this fragrance hair and body mist on your strands + skin to spark something that’s always been within you. after all, this is more than just a mist. it’s a feeling.

What is Big Hit: Volumizing Conditioner?

Hit the high notes with big hit, a volumizing conditioner that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.*

*Based on a professional evaluation of 32 subjects.

Who it's for?

Fine-medium hair types (1-3a)

Why it's special?

This volume deserves an encore. big hit conditioner is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit conditioner helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.

• Volume that packs a performance: clinically proven for 2.3x more volume**
• Iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
• Soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.

**Clinically tested when using big hit shampoo + conditioner together as a system.

Key Ingredients:

• Caffeine: helps energize limp hair + promote sebum elimination.
• Glycerin: adds + retains moisture into strands.
• Sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

What is Big Hit: Volumizing Shampoo?

hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.*

*Based on a professional evaluation of 32 subjects.

Who it's for?

Fine-medium hair types (1-3a)

Why it's special?

This volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? An instant boost of volume that lasts all day.

• Volume that packs a performance: clinically proven for 2.3x more volume**
• Iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
• Soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.

**clinically tested when using big hit shampoo + conditioner together as a system.

Key Ingredients:

• Caffeine: helps energize limp hair + promote sebum elimination.
• Glycerin: adds + retains moisture into strands.
• Sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

What is Brooklyn Bombshell: Blowout + Blow Dry Spray?

A weightless spray and primer for ultimate volume, body, + shine.

Who it's for?

All hair types 1–4c seeking extra volume

Why it's special?

Flat hair? Never heard of her. This lightweight, pre-blowout primer lightly moisturizes + adds volume for ultimate body + bounce.

• heat protects up to 450°F

How to use:

Spray on damp hair section by section, from roots to ends before blow drying.

Pro Tip:

Scrunch into dry, styled hair for more lived-in texture.

What is Bust Your Brass: Cool Blonde Strength RepairConditioner?

A blonde's best-kept secret. this ultra-violet conditioner tones unwanted brassy hues, while resulting in 2.2x stronger hair with 55% less breakage.

Who it's for?

All blondes, silvers + grays 1–4c looking to cool warm tones

Why it's special?

Packed with bond fortifying technology, quinoa protein, plant butters + ultraviolet pigments, this purple conditioner keeps your blonde lookin' cool + strong.

• Bust your brass cool blonde strength repair conditioner is clinically proven to tone, hydrate + strengthen strands, resulting in 2.2x stronger hair with 55% less breakage.
• Safe for strands: clinically proven to be safe for color-treated hair.**

*after 1 use when used as a system, clinically tested.
**clinically tested when shampoo + conditioner are used as a system.

How to use:

Cool Blondes (Partial + Full colour + Natural Blondes): 

• Shampoo + Conditioner : Every 2 Washes
• Repair Mask: 1x Per Week

Platinum Blondes:

• Shampoo + Conditioner: Every 2 Washes
• Repair Mask: 1x Per Week

Natural Silvers and Greys:

• Shampoo + Conditioner: Every Wash
• Repair Mask: Every Wash

Textured Blondes:

• Shampoo + Conditioner: Every 2 Washes
• Repair Mask: Every 2 Washes

Pro Tip:

Keep track of your tone: if you’re loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use of bust your brass an additional time per week. if you are a little too cool-toned + nearing a violet tone, cut back on the bust your brass routine for a week or 2.

Key Ingredients:

• Bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments, + more.
• plant butters: vitamin-rich mango butter, borage oil + shea butter.
• Vegan proteins: derived from quinoa + provide keratin-like benefits.
• Ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.